Sprint Nextel sustained a harsh legal blow this week that could have wide-ranging effects across the entire mobile telephone industry. A judge in California ruled that it is illegal for Sprint to charge so-called early termination fees when customers discontinue their wireless phone service before their contracts with the carrier end.

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In this heated battle for the consumer dollar, retail marketers are looking to establish a personal and consistent relationship with shoppers through integrated customer loyalty programs that leverage traditional offline and emerging communications channels. Not surprisingly, it can be overwhelming for retailers to figure out where to start.

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End-user organizations are looking to leverage enterprise applications to achieve competitive advantages, operational efficiencies and improve information flow in their value chains. In order to maximize the return on investment from these deployments, organizations are optimizing their networks and ensuring a high level of performance.

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