Check Out Line: U.S. girls shun Barbie again

Check out American girls continuing to shun Barbie,  despite Mattel’s attempts to revitalize the once-dominant brand with sleek, new products.
Since coming to market in 1959, Barbie has played a key role in Mattel’s profits.  But that may be changing as Mattel posted a profit despite another decline in U.S. sales of the flagship line.
“Innovation has been lacking, in our view, […]